Chris Anderson’s company, 3DR, helped start the modern drone industry and now
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Chris Anderson’s company, 3DR, helped start the modern drone industry and now
focuses on drone data software. He got his start building an open-source aerial robotics
community called DIY Drones, and undertook some ill-advised early experiments, such
as buzzing Lawrence Berkeley Laboratory with one of his self-flying spies. It
may well have been a case of antic gene-expression, since he’s descended from a founder
of the American Anarchist movement. Chris ran Wired magazine, a go-to publication for
techno-utopians and -dystopians alike, from 2001 to 2012; during his tenure it won five
National Magazine Awards.
Chris dislikes the term “roboticist” (“like any properly humbled roboticist, I
don’t call myself one”). He began as a physicist. “I turned out to be a bad physicist,” he
told me recently. “T struggled on, went to Los Alamos, and thought, ‘Well maybe I’m not
going to be a Nobel Prize winner, but I can still be a scientist.’ All of us who were in
Physics and had these romantic heroes—the Feynmans, the Manhattan Project—realized
that our career trajectory would at best be working on one project at CERN for fifteen
years. That project would either be a failure, in which case there would be no paper, or
it would be a success, in which case you'd be author #300 on the paper and become an
assistant professor at Iowa State.
“Most of my classmates went to Wall Street to become quants, and to them we
owe the subprime mortgage. Others went on to start the Internet. First, we built the
Internet by connecting physics labs; second, we built the Web; third, we were the first to
do Big Data. We had supercomputers—Crays—which were half the power of your phone
now, but they were the supercomputers of the time. Meanwhile, we were reading this
magazine called Wired, which came out in 1993, and we realized that this tool we
scientists use could have applications for everybody. The Internet wasn’t just about
scientific data, it was a mind-blowing cultural revolution. So when Conde Nast asked me
to take over the magazine, I was like, ‘Absolutely!’ This magazine changed my life.”
He had five children by that time—video-game players—who got him into the
“flving robots.” He quit his day job at Wired. The rest is Silicon Valley history.
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